Uganda used the global spotlight of the 41st Havana International Fair to strengthen its external outreach, with officials placing Uganda Havana promotion efforts at the centre of their mission. The annual event, held from 24 to 29 November in Cuba, is one of the Caribbean’s most influential multisector trade gatherings, attracting exhibitors, diplomats and investors from more than 50 countries.
Uganda’s delegation is working to deepen commercial ties across Latin America, a region Kampala views as a promising new frontier for trade, tourism and investment. Embassy officials are showcasing agricultural exports, cultural products, tourism packages and emerging opportunities in agro-processing, manufacturing and mining, all aimed at boosting Uganda Havana promotion strategies in the wider region.
Havana fair boosts Uganda Havana promotion visibility
FIHAV remains a major platform for countries seeking collaboration in renewable energy, artificial intelligence, export growth and tourism development. Uganda’s participation aligns with its broader goal of diversifying export markets and reducing dependence on traditional trading partners. With economic strain continuing to affect Cuba, the fair still attracts significant global attention, underscoring Havana’s relevance as a diplomatic and commercial hub.
Ugandan representatives have held targeted meetings with Cuban trade officials, private-sector players and international investors. These engagements are designed to open pathways for Uganda’s agricultural goods, expand market access and position the country more competitively in Latin America.
Investment prospects tied to Uganda Havana promotion
According to embassy officials, discussions at the fair also cover potential cooperation in hospitality, energy, education and technology transfer. Countries represented include China, Russia, Indonesia, Trinidad and Tobago, the Bahamas, Canada and Guyana. Their presence highlights the fair’s importance despite economic pressures.
Uganda’s participation is part of a wider government strategy to grow agro-industrial output, strengthen the tourism sector and attract long-term capital into priority areas as the country prepares for its oil production phase. Officials say sustained Uganda Havana promotion efforts will help open new trade corridors, attract nontraditional investors and position Uganda as a rising economic partner in both Africa and the Americas.
